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#Electronic Arts

Stories tagged with #Electronic Arts.

College Football 27 Drops Paid Progression After Backlash

PlayStation 5Xbox Series X|SSteam

College Football 27 Drops Paid Progression After Backlash

EA Sports is removing paid progression options from College Football 27's Road to Glory and Dynasty modes. The reversal follows backlash over microtransactions in modes many players treat as single-player staples.

College Football 27 Starts Paid Early Access Tomorrow as PC Joins the Series

PlayStation 5Xbox Series X|SSteam

College Football 27 Starts Paid Early Access Tomorrow as PC Joins the Series

EA Sports College Football 27 begins its Deluxe Edition and MVP Bundle early access window on July 6 before the worldwide launch on July 9. This year's entry is also the first in the series to arrive on PC alongside PlayStation 5 and Xbox Series X|S.

EA Launches In-Game Advertising Platform for Brand Integrations

PlayStationXbox

EA Launches In-Game Advertising Platform for Brand Integrations

EA has launched EA Advertising, a platform for bringing brands into its games through dynamic placements, sports ad units and custom in-game content. The company says the integrations are designed to enhance play without disrupting it.

EA Buyout Protest Planned at Redwood City Headquarters

Industry

EA Buyout Protest Planned at Redwood City Headquarters

Players Alliance HQ is planning a cosplay-led protest at EA's Redwood City headquarters, where organizers say they will deliver more than 70,000 petition signatures against the $55 billion buyout.

EA CEO Says AI Is Used in 85% of QA Work as Hiring Grows

Industry

EA CEO Says AI Is Used in 85% of QA Work as Hiring Grows

EA CEO Andrew Wilson says machine learning and AI are now used in about 85% of the publisher's quality assurance work. He told an iicon audience that EA is hiring more QA workers than ever, with people analyzing the findings from automated tests.