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#EA

Stories tagged with #EA.

EA’s $55 Billion Buyout Clears EU Merger Review

Industry

EA’s $55 Billion Buyout Clears EU Merger Review

The European Commission has approved EA’s $55 billion take-private deal under EU merger rules. The PIF-backed buyout still carries major industry scrutiny because of its scale, debt financing and Saudi Arabia’s growing role in games.

Battlefield 6 Free Week Opens Alongside June 30 Update

Battlefield

Battlefield 6 Free Week Opens Alongside June 30 Update

Battlefield 6 is opening a free play week from June 30 to July 6 across all platforms. The trial arrives with Update 1.3.3.0, which also brings Season 3's final content drop and major combat tuning.

EA Launches In-Game Advertising Platform for Brand Integrations

PlayStationXbox

EA Launches In-Game Advertising Platform for Brand Integrations

EA has launched EA Advertising, a platform for bringing brands into its games through dynamic placements, sports ad units and custom in-game content. The company says the integrations are designed to enhance play without disrupting it.

Battlefield 6 Season 4 Adds Naval Warfare and Wake Island

Battlefield

Battlefield 6 Season 4 Adds Naval Warfare and Wake Island

Battlefield 6 Season 4 will bring naval warfare into the shooter with Tsuru Reef and a returning Wake Island, while EA's 2026 roadmap also names proximity chat, server browser support, Platoons and multiplayer leaderboards.

BioWare’s Canceled SWTOR Reboot Would Have Been KOTOR Online

Star Wars

BioWare’s Canceled SWTOR Reboot Would Have Been KOTOR Online

Former BioWare designer James Ohlen says the studio once planned a Star Wars: The Old Republic reboot that would have moved the MMO closer to Knights of the Old Republic. EA's board ultimately rejected the project after the original game's huge budget.

EA Buyout Protest Planned at Redwood City Headquarters

Industry

EA Buyout Protest Planned at Redwood City Headquarters

Players Alliance HQ is planning a cosplay-led protest at EA's Redwood City headquarters, where organizers say they will deliver more than 70,000 petition signatures against the $55 billion buyout.