Xbox Series X|S consoles are now more expensive in the UK and Europe, making Microsoft’s August 1 hardware price rise feel much sharper outside the U.S. than the company’s original dollar-only announcement suggested.
Microsoft announced in June that Xbox console prices would rise worldwide from August 1, with 512 GB models increasing by US$100 and 1 TB models increasing by US$150. The company did not publish every regional price in that post, leaving the new UK and European prices to appear once the change took effect.
UK and European Xbox prices are now much higher
VGC reported the newly revealed UK and European pricing, which puts the disc-based Xbox Series X at £669.99 in the UK and €799.99 in Europe. The digital Xbox Series X has moved to £619.99 and €749.99.
The Xbox Series S has also moved well above its original budget-console positioning. The 512 GB model is now £429.99 in the UK and €499.99 in Europe, while the 1 TB Series S is now £519.99 and €599.99.
| Console | UK price | European price |
|---|---|---|
| Xbox Series S 512 GB | £429.99 | €499.99 |
| Xbox Series S 1 TB | £519.99 | €599.99 |
| Xbox Series X 1 TB Digital | £619.99 | €749.99 |
| Xbox Series X 1 TB with disc drive | £669.99 | €799.99 |
Those prices represent increases of £130 for the 512 GB Series S and £170 for each 1 TB model in the UK. In Europe, the 512 GB Series S is up €150, the 1 TB Series S is up €200, the digital Series X is up €200 and the disc-based Series X is up €200.
In the U.S., the new prices are $499.99 for the Xbox Series S 512 GB, $599.99 for the Xbox Series S 1 TB, $749.99 for the digital Xbox Series X and $799.99 for the disc-based Xbox Series X. That puts the cheapest current Xbox model at the same dollar price the Xbox Series X had at launch in 2020.
Microsoft blames memory and storage costs
Microsoft said the increase was driven by console storage and memory costs, which it claimed have risen by more than 2.5x. The company also said it expects another doubling by fall 2027.
The price rise is separate from Xbox’s earlier U.S. increase last October, when console pricing went up by $20 to $70. Microsoft said in June that it had spent months working with suppliers to avoid another increase, but that component pricing had made the move necessary.
The same Xbox Wire post confirmed that Microsoft is sunsetting its 2 TB Xbox model. To soften the jump, Microsoft pointed to buy now, pay later options, 0% APR financing through partners, trade-in programs and Xbox Certified Refurbished Consoles, with refurbished hardware available through Microsoft Stores for up to US$100 off MSRP.
The timing also lands during wider questions about Xbox hardware. Gamers Now previously covered how rising component costs are shaping Microsoft’s future console thinking, including reported pressure around Project Helix. For anyone buying an Xbox Series X|S today, though, the immediate change is simple: the same hardware now carries a much higher shelf price in three major regions.