Xbox Game Pass is set for another round of changes this summer, but Microsoft is not saying yet whether that means new tiers, bundles or a different way to pay for the service.
Xbox CEO Asha Sharma said during a Fortune Conversations interview that the company is working on "more flexible offerings" for Game Pass after a rough stretch for the subscription. The comment follows last year's price hike, April's price cut and Microsoft's decision to stop putting future Call of Duty releases into Game Pass on day one.
"We're starting to see more subscribers, we're starting to see more importantly better retention, and we've got more work to do," Sharma said, according to Windows Central. "So, we'll be doing more this summer in order to create more flexible offerings to meet all the types of players that we have, and we'll continue to iterate on that."
That gives Game Pass subscribers a clearer window for the next move, but not a product name. Xbox currently sells Game Pass through Essential, Premium, Ultimate and PC-only plans, with the official Game Pass page listing different library sizes, cloud access levels, rewards and day-one access depending on the plan.
The pressure behind the change is easier to see. Xbox has already said Game Pass spent more than eight months in decline before starting to grow again, and Microsoft has recently been trying to repair damage from a 2025 pricing move that cost Game Pass millions of subscribers. In April, Microsoft lowered Ultimate from $29.99 to $22.99 a month and PC Game Pass from $16.49 to $13.99, while removing day-one Call of Duty access from future entries.
Game Pass is part of Xbox's wider reset
Sharma's Game Pass comment landed alongside broader remarks about Xbox hardware, costs and the need for new business models. In a separate report, GamesIndustry.biz quoted Sharma as saying Microsoft has "started to see a return to growth" after the Game Pass price reductions, with better retention as well as more subscribers.
That recovery is still being framed as early. Xbox's own reset memo, published this week, said the company has to deal with weak margins, rising hardware component costs, an overextended studio system and Game Pass changes at the same time. The memo also said Xbox needs a new hardware business model while remaining committed to Project Helix, its next-generation console plan.
The unanswered question is what flexibility looks like inside Game Pass. It could mean another lower-cost option, new partner bundles, more regional pricing experiments or a different split between cloud, PC and console benefits. Reports and leaks around a Starter-style tier have circulated before, but Sharma did not confirm any specific plan.
What she did confirm is that Game Pass is not finished changing after the April price cut. Microsoft has already found that players will walk away if the service becomes too expensive, even with a larger library attached. The summer changes will show whether Xbox can make Game Pass feel more adjustable without making its subscription lineup harder to understand.