Sony Says PS6 Timing and Price Are Still Undecided

Sony is still leaving two of the biggest PlayStation 6 questions open: when the console will launch and how much it will cost.

During Sony's latest corporate strategy and earnings Q&A, president and CEO Hiroki Totoki said the company has not made a final decision on PS6 timing or pricing as it watches component costs, especially memory. The comments, reported from the call by VGC, came as rising RAM demand continues to pressure console manufacturing costs across the industry.

"We have not yet decided on at what timing we will launch the new console, or at what prices," Totoki said through Sony's translator. "So we would like to really observe and follow the situation."

Totoki said memory prices are expected to remain very high in Sony's 2027 financial year because supply will still be short. That puts pressure on the bill of materials for future hardware, even if Sony has already secured enough materials for the rest of calendar 2026 and has agreed pricing "to a certain extent" for that period.

The PS6 has not been formally revealed, so Sony's comments stop short of naming a launch window, final hardware plan or price target. Still, the admission is notable because console pricing has become one of PlayStation's most sensitive issues. Sony has already been dealing with memory-driven pressure on PS5 sales and hardware costs, and the same supply crunch now appears to be shaping next-generation planning.

Sony is weighing more than hardware cuts

Totoki also said Sony is running through "various simulations" as it looks for the best strategy, including the possibility of "changing business models" around the next console.

That phrase is broad, and Sony did not explain what it could mean for buyers. It should not be read as confirmation of a subscription-only console, a streaming-first device, a different pricing model or any other specific plan. The important point is that Sony is openly treating the PS6 as a business challenge as well as a hardware project, with component prices, manufacturing costs and PlayStation's active user base all feeding into the decision.

VGC also noted that Sony expects income to stay flat year-on-year partly because of higher investment in its next-generation platform. In the same results cycle, Sony said PS5 lifetime sales have reached 93.7 million units after 1.5 million consoles were sold in the three months ended March 31.

Sony's message is cautious rather than dramatic: PS6 work is underway, but the company is not ready to commit to the two details players most want. Until memory supply improves or Sony settles on a pricing strategy it can defend, the next PlayStation's launch plan remains deliberately flexible.