Nintendo is raising the price of the Switch 2 in several major regions, turning the new console into a $499.99 purchase in the United States from September 1.
The change is part of a wider round of price revisions announced by Nintendo, which also affects Canada, Europe and Japan. In the US, the Switch 2 is moving up from $449.99 to $499.99 before tax. Canada will move from $629.99 to $679.99, while the My Nintendo Store price in Europe will rise from €469.99 to €499.99 with tax included.
Japan gets the increase earlier. From May 25, the Japan-only Japanese-language Switch 2 system will rise from ¥49,980 to ¥59,980. Nintendo says the multi-language Switch 2 system sold through My Nintendo Store in Japan will remain unchanged.
| Region | Current Switch 2 price | Revised Switch 2 price | Effective date |
|---|---|---|---|
| United States | $449.99 | $499.99 | September 1, 2026 |
| Canada | $629.99 | $679.99 | September 1, 2026 |
| Europe | €469.99 | €499.99 | September 1, 2026 |
| Japan | ¥49,980 | ¥59,980 | May 25, 2026 |
Nintendo said the revisions were decided "in light of changes in market conditions" and after considering its "global business outlook." The company also apologized for the effect on customers.
"We sincerely apologize for the impact these price revisions may have on our customers and other stakeholders, and we deeply appreciate your understanding."
The Japanese announcement goes beyond the Switch 2. Nintendo is also increasing the suggested retail prices of the original Switch family in Japan, with the OLED model moving from ¥37,980 to ¥47,980, the standard Switch from ¥32,978 to ¥43,980 and the Switch Lite from ¥21,978 to ¥29,980.
Nintendo Switch Online is also getting more expensive in Japan from July 1. A 12-month individual membership will rise from ¥2,400 to ¥3,000, while a 12-month family membership will increase from ¥4,500 to ¥5,800. For Nintendo Switch Online + Expansion Pack, the 12-month individual plan will move from ¥4,900 to ¥5,900 and the family plan from ¥8,900 to ¥9,900. Nintendo said Switch Online pricing is being revised to "support appropriate alignment among regions," with price revisions also planned in South Korea.
The price hike lands at a sensitive point for console hardware. CNBC reported that Nintendo expects to sell 16.5 million Switch 2 systems in its fiscal year ending March 31, 2027, down from 19.86 million in the previous fiscal year, and that the company has pointed to rising component prices, particularly memory, as part of a roughly ¥100 billion impact alongside tariff measures.
For anyone planning to buy a Switch 2 in the affected regions, the practical deadline is now clear. Japan's increase arrives later this month, while shoppers in the US, Canada and Europe have until September 1 before the new Switch 2 prices take effect.